THE “ADIÓS MOSQUITO” CAMPAIGN OPENS AN EXHIBITION IN MEXICO

The “Adiós Mosquito” Campaign Opens a Traveling Exhibition in Mexico City

The Mexican capital has served as the starting point for the national “Adiós Mosquito” campaign, an initiative led by the Mexican Red Cross, with support from SC Johnson and the organization Edupas, to combat the growing threat of dengue, Zika, and chikungunya. The campaign, which aims to raise public awareness about the prevention of these mosquito-borne diseases, opened the exhibition at the historic Mexican Red Cross Museum, located in the Zócalo, the historic center of Mexico City.

The exhibition opened on June 7 at the Mexican Red Cross Museum, a building of great historical significance in the heart of the capital. The exhibition was designed to be interactive, initially displayed inside the museum and later extended to the street, allowing passersby and visitors to explore it and learn key information about prevention.

During the opening, a unique work of art was highlighted: a representation of the female Aedes aegypti—the mosquito that transmits the virus—created by Mexican artists using the traditional cartoné technique, similar to that used in piñatas.

The event was attended by prominent figures in the fields of health and cooperation, including: Carlos Freaner Figueroa, national president of the Mexican Red Cross; Luis Manuel Hernández, vice president of SC Johnson Mexico; and Carmen Hernáez, SC Johnson’s representative for institutional relations with the Mexican government and co-director of Edupas, who also served as the campaign’s general coordinator.

The “Adiós Mosquito” exhibition will be open to the public free of charge at the Mexican Red Cross National Museum through July 31, Tuesday through Sunday from 11:00 a.m. to 5:00 p.m. Afterward, the exhibition will begin its tour of the states of Morelos, Puebla, Oaxaca, and Guerrero, expanding its reach and strengthening a culture of prevention nationwide.

The campaign has already been implemented in various states, including Guerrero, Oaxaca, Tabasco, Yucatán, Chiapas, Quintana Roo, the State of Mexico, Nuevo León, Veracruz, Tamaulipas, Jalisco, Morelos, and Puebla. The goal of “Adiós Mosquito” is to continue building strategic partnerships, distributing educational kits, and carrying out community prevention activities in more regions of the country, thereby consolidating a united front against vector-borne diseases.